内容是一个网站最有价值的部分，内容为王就是这个意思，用户访问您的网站的唯一目的是获取有价值的内容，丰富的内容，准确的内容，不断更新的内容是成功企业网站的三个要素。完美企业网站制作的 101 项指标中，有 23 项是关于内容的，我们把内容放在首位，事实上，您应该把 80% 的重心放在内容上面，这 23 项内容指标分别为：
content is a web site most valuable part, content is king is this meaning, the user access to your website only purpose is to get valuable content, rich content and accurate content, and constantly update the content is successful corporate site of the three elements. perfect enterprise production site in the 101 index, 23 item is about the content, we put the content in the first place, in fact, you should put 80% of the center of gravity in content top, the 23 item index respectively is:
丰富的内容(rich content)
一个内容匮乏的企业网站，给用户带来的失望是难以想象的，用户通过搜索引擎，广告，或朋友介绍来到您的网站，是带着需求而来，他们对您的企业，产品，服务缺乏了解，在这个时候，企业网站是最应该发挥价值的时候，好的企业网站的建设者应该揣摸用户的需求，他们为什么来，希望看到什么，他们会遇到什么问题，我们怎么解决，带着疑问而来的用户是最具潜在价值的用户，您的内容无论多么周到都不为过。然而现实的情形是，用户除了一些漂亮画面，什么也没看到，您的产品，产品的特点，价格，包装，生产周期，服务，支持文档，问题及解答等等，用户希望这些内容越详细越好，很多企业具有这样的心理，我们只是放一点产品资料上去，用户感兴趣，自然会和我们联系。
a lack of content of the enterprise web site, to the disappointment of users into is hard to imagine, users through the search engine, advertising, or friends came to your web site, is with the demand and come, they are on your enterprise, product, service the lack of understanding in this time, the enterprise web site is the most should play value, good enterprise website builders should guess who the needs of users, why are they coming to, want to see something, they will encounter problems, how do we solve, with doubt and to users is the most potential value of customer, you no matter how good the content of too much. but the reality of the situation is, the user besides some beautiful pictures, what also didn't see, your product, the characteristics of the product, price, packing, production cycle, service, supporting documents, problems and solutions, and so on, the user hope these content the more detailed, the better, a lot of enterprises with this kind of psychology, we just put a little product material up, users are interested, naturally and contact us.
事实上，如果您的这些资料过分简陋，匮乏，用户会对您的实力产生怀疑，我曾经为一个从事机床附件出口的企业提供 it 咨询服务，那是一个非常成功的公司，有一次，他拿出他们的产品目录给我看，那本目录有 500 页厚，上面密密麻麻地编排着非常详尽产品数据，我看到那本目录的一瞬间就知道他们为什么成功了。企业网站也是一样。
in fact, if your these material too humble, lacking, and user of your strength suspicion, i used to be a machine tool accessories export enterprise engaged in the provide it consulting services, that is a very successful company, once, he took out their product catalog to let me see, that this directory has 500 pages thick, it sucked a very detailed arrangement of product data, i see that this catalogue of the moment we will know why they succeeded. the enterprise website also is same.
准确的内容(accurate content)
没有用户会容忍您网站上的错误，他们会觉得您不专业，不认真，如果一个企业在网站这些软的东西上都错漏百出，它的产品也不会好到哪里去。您在创作站点内容的时候，需要不断检查，校对，最终，也是最重要的，您要以一个用户的身份经常访问自己的网站，您会发现很多错误，这时您一定不要等待，不要说过两天我就改正，过两天的意思是您永远都不会去改正这些错误，有一些企业，他们网站上提供的电话是永远也打不通的，因为那个号码早就变了，您应该立即更正，现代的 cms 网站可以让您非常容易地实现这一点。
no user will put up with your site on the wrong, they will think you are not professional, not earnest, if a enterprise in the soft thing on the web site are complete flawed and its products is also not good where to go. you in the creation of the content of the site, needs to constantly check, proofreading, finally, and most important, you need to a user's identity often visit their website, you will find many mistakes, then you must not wait, don't say that in two days i will correct, two days mean you'll never go to correct these mistakes, there are some enterprise, their website the phone is forever also provide couldn't get through, because the number would have changed, you should immediately correct, the modern cms website can let you very easy to realize this.
不断更新的内容(updated content )
这几乎是目前中小企业网站的通病，这些网站的大多来自企业主管的一次心血来潮，他们花了大量时间和预算建设了网站，以为这样便完事大吉，从此便将这个网站抛在一边。永不更新的网站对只来一次的用户来说没有什么，而只来一次的用户对企业也往往带不来销售，然而，如果用户对您产生兴趣，他们就会再来，只有对您的产品和服务有意购买的用户才会频繁来访，如果您的网站从不更新，对您无意的用户可能不会觉察